Sample Google Ads Audit — Prestige Home Furnishings

Priority Issues

✗

£6,240 monthly budget exposure without protection

Without budget automation, campaigns can overspend their targets significantly.

✗

28% of spend (£1,847) on keywords with no conversions

High proportion of budget going to non-converting keywords.

✗

3 campaigns regularly hitting daily budget limit

Campaigns are being throttled — you are missing impression share.

✗

Sitelink assets missing

Sitelinks are one of the most impactful assets — they significantly increase CTR.

✗

6 ad groups with only one active ad

Ad groups should have at least 2 ads to allow Google to test performance.

⚠

3 campaigns on Manual CPC bidding

Missing real-time smart bid adjustments.

⚠

Avg ROAS 38% below target

Campaigns are significantly underperforming against ROAS targets.

⚠

Broad match at 52% of spend

Over half of budget on broad match increases irrelevant traffic risk.

⚠

£342 on potentially irrelevant search terms

Review search terms report for negative keyword opportunities.

⚠

32% of RSAs rated Poor

Review and improve ad assets.

⚠

No IP exclusions — click fraud unmonitored

No visibility of potentially fraudulent clicks.

📊 Budget Exposure

30

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£6,249.00

Estimated monthly exposure without automation

3

Campaigns regularly hitting daily budget

31.2%

Avg IS lost to budget

Campaign	Daily Budget	30-Day Spend	Avg Daily
Search - Sofas & Armchairs	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 325 £85.00	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 326 £3,124.80	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 327 £104.16
Search - Dining & Tables	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 325 £60.00	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 326 £1,876.20	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 327 £62.54
Shopping - All Products	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 325 £55.00	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 326 £1,244.60	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 327 £41.49
Brand - Prestige Home	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 325 £15.00	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 326 £249.90	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 327 £8.33

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🛡️ Click Fraud Risk

20

No IP exclusions are set in Google Ads and click fraud monitoring is not active. There is currently no visibility of potentially fraudulent or invalid clicks on this account.

0

IP exclusions in Google Ads

1.8%

Invalid click rate (Google reported)

Activate IP protection for this account

Suspicious IPs have been detected. AdTool can block them automatically and prevent further wasted spend.

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🗑️ Wasted Spend

48

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£1,847.10

Spend on non-converting keywords (30 days)

52.0%

Of spend on Broad Match

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£342.30

Search term irrelevant spend (30 days)

Non-Converting Keywords (90 days)

Keyword	Match	Spend	Clicks
modern sofa uk	BROAD	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 468 £284.50	62
cheap corner sofa	BROAD	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 468 £198.20	44
dining table and chairs	PHRASE	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 468 £176.80	38
furniture shop near me	BROAD	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 468 £163.40	29
grey corner sofa	BROAD	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 468 £148.90	33
oak dining table	PHRASE	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 468 £142.30	31
fabric armchair	BROAD	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 468 £128.60	27
living room furniture sets	BROAD	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 468 £112.40	24

Top Search Terms by Spend (30 days)

Search Term	Campaign	Spend	Conv.
prestige home furnishings	Brand - Prestige Home	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 498 £148.20	12
modern sofa grey fabric	Search - Sofas & Armchairs	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 498 £96.40	0
corner sofa large l shape	Search - Sofas & Armchairs	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 498 £84.20	1
cheap sofas free delivery	Search - Sofas & Armchairs	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 498 £76.30	0
ikea corner sofa	Search - Sofas & Armchairs	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 498 £68.40	0
dining table 6 seater	Search - Dining & Tables	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 498 £62.10	1
oak dining set with chairs	Search - Dining & Tables	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 498 £58.80	0
furniture warehouse uk	Search - Sofas & Armchairs	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 498 £54.20	0
velvet armchair sale	Search - Sofas & Armchairs	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 498 £48.60	0
round dining table	Search - Dining & Tables	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 498 £44.80	0

Use keyword autopilot to act on this

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🎯 Conversion Tracking

72

✓ Auto-tagging

✓ Conversion actions recording

✗ Offline conversion action set up

✗ Offline uploads via AdTool

✗ Enhanced conversions for leads

Set up offline conversion uploads

No offline conversion action detected. Upload CRM or lead data to improve attribution and bidding accuracy.

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💰 Bidding & Strategy

55

3

Campaigns on Manual CPC

0.0%

Avg CPA gap from target

38.2%

Avg ROAS gap from target

Enable bid adjustment automation

AdTool can close the gap between your targets and actual performance automatically.

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📢 Ad Quality

58

3

Excellent RSAs

5

Good RSAs

4

Average RSAs

6

Poor RSAs

Missing assets: sitelinks, callouts

🔑 Keyword Health

78

5.8

Avg Quality Score

28.0%

Keywords with QS below 5

0

Duplicate keyword groups

4

Single-word broad match

📊 Campaign Spend Alignment

1

Campaigns drive 13% of revenue

3.8%

Of spend allocated to those campaigns

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£19,162.00

Total revenue (last 30 days)

Brand campaign drives 13% of revenue but receives only 4% of spend.

Campaign spend vs revenue

Campaign	Spend	Spend %	Revenue	Revenue %	ROAS
Search - Sofas & Armchairs	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 728 £3,124.80	48.1%	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 731 £8,940.00	46.8%	2.86×
Shopping - All Products	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 728 £1,244.60	19.2%	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 731 £3,890.00	20.3%	3.13×
Search - Dining & Tables	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 728 £1,876.20	28.9%	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 731 £3,842.00	20.1%	2.05×
Brand - Prestige Home	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 728 £249.90	3.8%	Warning: Undefined variable $cur in /home/mywebheroco/public_html/app/audits/view.php on line 731 £2,490.00	13%	9.96×

Improve campaign spend allocation

Some campaigns are generating stronger returns than others. Consider reallocating budget toward your highest-performing campaigns or working to improve performance in underperforming ones.

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