Features

One platform for Google Ads & Merchant Center

From AI-powered audits to automated alerts, click-fraud blocking and feed management — everything an agency or advertiser needs to run Shopping and Search accounts well, in one place.

OpenAI Ads Shopping & Merchant Center Account Audit Merchant Audit Ad Group Creator Attribute Editor Shopping A/B Testing Keyword Finder Keyword Checker Offline Conversions IP Blocker Automated Alerts Reporting Search Terms DSA Page Feeds
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OpenAI Ads — ChatGPT Product Sync

Put your products where people are starting to shop: inside ChatGPT

Sync the Merchant Center catalogue you already run for Google Shopping to OpenAI's commerce platform — no second feed to build — so your products are eligible to appear in ChatGPT, then track OpenAI spend, clicks and conversions right next to Google. See the full overview →

✓ Automatic Merchant Center → OpenAI feed sync, mapped to their spec
✓ Your Google feed and Shopping setup left completely untouched
✓ OpenAI performance reported side by side with Google, on its own scale
✓ Included in your dashboard, monthly reports and AI commentary
✓ Attribute editor, auto labeler and bid assistant coming soon
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Shopping & Merchant Center Tools

Manage your product feed without leaving the platform

Run a full Merchant Center audit, edit product attributes live, manage custom labels, and A/B test your products — all from one dashboard, with changes pushed straight to Google.

✓ Full-catalogue feed health & disapproval audit, scored by click potential
✓ Live product attribute editor with change highlighting
✓ Custom label management via self-healing supplemental feeds
✓ Parallel A/B testing with side-by-side ROAS reporting
✓ Shopping performance: impressions, clicks, conversions & value
✓ Category best-seller benchmarking
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Google Ads Account Audit

A full account review in under a minute

Run a complete, AI-assisted audit of your Google Ads account — conversion tracking health, budget exposure, wasted spend, bidding strategy, ad quality and keyword health — and get a scored report with clear, prioritised recommendations.

✓ Conversion tracking health checks
✓ Budget exposure & automation opportunities
✓ Wasted spend & click-fraud risk analysis
✓ Bidding strategy & ad quality review
✓ AI-written analysis with prioritised next steps
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Merchant Center Audit

Find what's holding your Shopping back

A dedicated audit of your Merchant Center feed and Shopping performance — full-catalogue disapproval checks, item issues ranked by click potential, catalogue activation gaps, and spend, ROAS and waste analysis where Ads are linked.

✓ Full-catalogue feed health & disapprovals
✓ Item issues ranked by click potential
✓ Catalogue activation & serving gaps
✓ Shopping performance: clicks, conversions & value
✓ Spend, ROAS & waste where Ads are linked
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Shopping Ad Group Creator

Split campaigns by label in a few clicks

Turn your custom labels into a clean Shopping structure. Pick a campaign and a label, choose which values to build, and create one ad group per value — each correctly partitioned to its products — with a full preview before anything is written to Google Ads.

✓ One ad group per custom-label value
✓ Products partitioned automatically, the rest excluded
✓ Choose exactly which label values to create
✓ Preview-then-confirm before any change is applied
✓ Warns on duplicate ad group names
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Product Attribute Editor

Fix feed attributes without touching a spreadsheet

Edit product titles, types, labels and other attributes live from a slide-out panel, with your changes highlighted and pushed to Google through a self-healing supplemental feed — no re-uploads, no feed file juggling.

✓ Live slide-out editing with change highlighting
✓ Self-healing supplemental feed — no manual re-uploads
✓ Edit titles, product types, labels and more
✓ Changes flow straight through to Merchant Center
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Shopping Product A/B Testing

Test product changes with real numbers

Run controlled A/B tests on your Shopping products using a parallel-offer model, then compare variants side by side on ROAS and performance — so feed changes are backed by data, not guesswork.

✓ Parallel duplicate-offer test model
✓ Side-by-side ROAS & performance comparison
✓ Test titles, images and other feed attributes
✓ Make feed decisions backed by real data
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Keyword Finder

AI keyword ideas built around the gaps in your account

We pull the keywords you already run and hand them to Claude, which maps your existing coverage and suggests the keywords you're missing — grouped into themes, each with an intent label and a reason it matters. Run a full account gap analysis, or expand from your own seed keywords.

✓ AI suggestions based on the keywords you already run
✓ Finds coverage gaps and missing themes
✓ Themed groups with intent labels and a rationale
✓ Gap-analysis or seed-expansion modes
✓ Suggestions you already have are filtered out automatically
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Keyword Checker

Health-check the keywords you already run

Review your existing keywords with AI-scored analysis — wasted spend, poor CPA and ROAS, quality-score issues, impression-share loss, risky broad match and duplicates — and apply fixes straight to Google Ads, a few at a time.

✓ AI-scored review across spend, CPA, ROAS & quality
✓ Flags impression-share loss and risky broad match
✓ Catches duplicate and self-competing keywords
✓ Apply pauses, bid and match-type changes directly
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Offline Conversions Import

Close the loop on conversions that happen offline

Bring offline sales and leads back into Google Ads with a guided CSV import, so bidding learns from what actually closes — not just on-site events. Personal data is hashed before it's stored, and uploads run in efficient batches.

✓ Guided CSV import wizard
✓ Feeds real outcomes back into Smart Bidding
✓ Customer data hashed before storage
✓ Efficient batched uploads via the Data Manager API
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Google Ads IP Click-Fraud Blocker

Stop paying for clicks that never convert

Identify suspicious IP addresses hitting your ads from repeat, non-converting sources, and apply IP exclusions to your campaigns to protect your budget from click fraud and competitor clicks.

✓ Tracks click sources against your landing pages
✓ Flags repeat, high-frequency and non-converting IPs
✓ One-click IP exclusion applied to your Google Ads account
✓ Ongoing monitoring so new offenders are caught early
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Automated Alerts & Rules

Catch problems before they cost you

Set rules that watch your accounts and merchant feed around the clock — daily spend caps, performance changes, and Merchant Center issues — with email opt-in per rule and a full history of every action taken.

✓ Account-level daily spend-cap rules
✓ Per-rule email notifications you control
✓ Merchant Center disapproval & feed alerts
✓ Smart suppression of false impression-share alerts
✓ Full automation history with per-rule filtering
✓ Changes only ever run when you enable them
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Reporting

Client-ready reports, written by AI

Generate monthly AI-written reports, sales and spend summaries, and product performance breakdowns — each with a unique shareable link your clients or colleagues can view without logging in.

✓ Monthly AI-written narrative reports
✓ Sales, spend & product performance summaries
✓ Token-based shareable links — no login needed to view
✓ Consistent scoring and benchmarks across accounts
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Search Term Analysis

Find wasted spend and the keywords you're missing

Analyse your search term reports to surface budget spent on irrelevant or zero-conversion queries, spot negative-keyword gaps, and identify new keyword opportunities hiding in your data.

✓ Zero-conversion and wasted-spend term detection
✓ Negative keyword gap analysis
✓ New keyword opportunities from real queries
✓ Broad-match exposure review
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DSA Page Feeds

Keep your Dynamic Search Ads targeting clean

Manage your Dynamic Search Ads page feeds with bulk labelling, performance metrics per URL, and a nightly sync — so your DSA targeting stays accurate and profitable without manual upkeep.

✓ Bulk URL labelling with fast form actions
✓ Cost, ROAS and CPA metrics per page
✓ Sortable columns to find your best and worst URLs
✓ Automatic nightly feed sync

See it on your own account

Start with a free audit — connect your Google Ads or Merchant Center account and get a scored report in minutes. No credit card required.