This is not a checklist, it is an audit specific to your account & goals. Tell us about your business and targets; the audit judges your account against your numbers — search terms & keywords that are wasting spend, bidding gaps, ad quality and keyword health, with AI-written recommendations you can act on today.
7 sections analysed · 4 Jun 2026
Most audit tools run the same generic checklist on every account and flag the same textbook "issues" — whether or not they matter to you. Ours doesn't.
Before it analyses anything, the audit takes in your context: what your business does, your industry, your goals, your target CPA and ROAS, your budget and any other context you add. Every finding and recommendation is then judged against your numbers — not a one-size-fits-all healthcheck.
The audit pulls live data directly from Google Ads and scores your account across every area that affects performance.
Checks all conversion actions are recording, auto-tagging is enabled, and smart bidding campaigns have enough data.
Identifies keywords and search terms spending budget with zero conversions — often the biggest quick win in any account.
Reviews bidding types, target alignment, Display Network settings and search partner performance across all campaigns.
Analyses RSA strength ratings, ad group coverage, and asset completeness including sitelinks, callouts and images.
Scores average quality scores, flags duplicate keywords, and identifies risky single-word broad match terms.
Calculates monthly spend ceiling, campaigns hitting daily budget limits, and impression share lost to budget constraints.
Checks for IP exclusions in your Google Ads account, invalid click rates, and whether click fraud monitoring is active.
Every audit includes a plain-English narrative written by AI, summarising your biggest opportunities and prioritising actions by impact. No jargon — just clear, specific next steps.
Every audit is a shareable report you can send to clients or colleagues. No login needed to view.
No setup, no agency involvement. Connect your account and the audit runs automatically.
Sign up with your email. No credit card required. Takes under a minute.
Securely link your account via Google OAuth. Read-only access — we never touch your campaigns without permission.
Tell us your business, goals and targets — CPA, ROAS, budget. Optional, but it's what makes the audit yours rather than generic.
Your audit is ready in about 90 seconds, judged against your numbers. Download it, share it, or use it to brief your agency.
Every audit includes a written narrative generated by AI. It reads your data, identifies the biggest issues, and tells you exactly what to fix and why.
Built on years of hands-on Google Ads management by the myWebhero team — the AI knows what matters and what doesn't.
Yes, completely free. Connect your Google Ads account and receive a full audit report with AI recommendations in under two minutes. No credit card required.
The audit covers seven key areas: conversion tracking health, wasted spend on non-converting keywords and search terms, bidding strategy alignment, ad quality and RSA strength, keyword health including quality scores, budget exposure and impression share lost to budget, and click fraud risk including IP exclusions.
The audit typically completes in 60 to 90 seconds. It pulls live data directly from the Google Ads API, scores your account across seven sections, and generates AI-written recommendations — all automatically.
The audit only requires read access to your Google Ads account. You connect via Google's secure OAuth flow. AdTool does not make any changes to your campaigns without your explicit instruction.
Yes. Every audit generates a unique shareable link. You can send it to a client, manager, or colleague — they can view the full report without needing to log in.
AdTool is built by myWebhero, a Google Ads agency based in the UK, founded in 2016 by Steven Drummond. The tool was developed from years of hands-on PPC management to automate the most time-consuming parts of account analysis.
The audit supports Search, Shopping, and Performance Max campaigns. It works for any size of account — from small businesses spending a few hundred pounds per month to large accounts with complex campaign structures.
Free instant audit. No agency, no jargon, no commitment. Just a clear picture of where your budget is going and what to do about it.
Built by myWebhero · Google Ads specialists since 2016 · Maldon, Essex, UK